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Colin Bates
Colin has been responsible for the rollout and management of a portfolio of Customer Value Management programmes throughout Europe. Working with a number of blue chip companies the projects have covered a wide range of countries and cultures.
The programmes have been managed from the initial objective setting stage, through the execution of measurement, to the development and deployment of appropriate countermeasures. His work has provided major business benefits from both an operational perspective and a strategic viewpoint. The amalgamation of findings from Customer Value management programmes into the development of a corporate Value Proposition, and then into a marketing strategy execution, has produced radical improvements in business performance.
Colin’s 22 years marketing experience has covered Product Management, New Product Development, Market Research, Marketing communications, strategic consultancy, and customer value management.
In 1998 Colin formed Customer Champions a Customer Value Management consultancy, with a proven track record of providing business benefits, Customer Champions are focused on working in partnership with clients to ensure that the value of their customers are fully realised.
Contact details:
Customer Champions
Tel: +44 (0) 1527 894521
Fax:+44 (0) 709 200 3118
Mobile: +44 7971 175474
Charity Barn
Astwood Lane
Astwood Bank
Worcestershire
B96 6PS
Email: colin@customerchampions.co.uk
Web: www.customerchampions.co.uk |
