Marcelo Chanis
Mr. Chanis started-up Customer Value Management Latin America Ltd. operation in partnership with Customer Value Management, Inc. - USA. The company's mission is to help their clients leverage and sustain competitive advantage through the strategic deployment of customer satisfaction data and information, by combining global expertise in CVA methodology with a deep understanding of the local market and their specific clients needs.
For the last years, he worked closely with Mr. Kordupleski and Mr. De Nicola, developing and implementing different Customer Value Analysis techniques and approaches for the Latin American Market while at Whirlpool Corporation in São Paulo and Argentina.
Marcelo has extensive experience in the practical application of analysis and interpretation of customer information and econometric models in both, Business to Business and Business to Consumer research. While at Whirlpool, he achieved the position of Marketing Research Head for the Southern Cone, conducting qualitative and quantitative research in different countries: Brazil, Argentina, Chile, Paraguay and Peru. Before joining Whirlpool, he worked at Andersen Consulting for the Strategic Services Business Unit, gaining experience in market and financial analysis and projections, outline of management models and business process re-engineering.
Marcelo is a Certified Public Accountant, and has several postgraduate studies. Some of them are Advanced Marketing Program (J.L.Kellogg G.S.of Mgnt.), Economic Value Added (Indiana University), Strategic Consultant (Andersen Consulting Chicago), Brand Marketing (Values & RBC Buenos Aires), and Sales Forecasting Methods (MIT /CEMA Buenos Aires). He was member of the Planning & Controlling Commission of the Argentine Council for Professionals Graduated in Economic Sciences, as well as member of the Marketing Research Commission of the Argentine Marketing Association (American Marketing Association's associate).
Marcelo G. Chanis
Phone/ Fax +55 11 3841 9030
Mobile +55 11 9903 3333
Email cvm@cvmla.com.br |
