Customer Value Management New Zealand

Mastering Customer Value Management
By Ray Kordupleski with Janice Simpson
Ray Kordupleski's ten steps for implementing customer value management provide business practitioners with a wealth of practical guidelines for improving their processes to deliver value to their customers.
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Customer Value Management: The CVA 2000 Collection
By Rodger Gallagher and Ray Kordupleski

A collection of articles and notes on what works and what doesn't when you are kicking off a Customer Value Management Project. The collection has been prepared by Rodger Gallagher and Ray Kordupleski, two of the leading experts on adding real value to businesses with Customer Value Management.
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Welcome to CVM

Customer Value Management is a proven methodology for addressing critical business issues. It is being used successfully by leading companies in a variety of industries around the world.
The Customer Value Added (CVA) approach to CVM provides proven tools for businesses to establish customer loyalty and market share targets, set improvement priorities, and deliver the predicted business results.

Example: Increases in Customer Value Added
followed by improvements in loyalty and retention.

Many companies find it hard to equate improvements in employee satisfaction, business processes, and customer products and services to increased customer loyalty and bottom line business benefit. They are challenged with attracting and retaining customers but their list of investment opportunities is long and they have limited resources.

Champion companies zero-in on the critical employee & product and operational changes that have the most impact on what customers purchase.

What are the Benefits?

You will learn how to gather and use customer and competitor information in ways that let you: establish customer loyalty targets; set improvement priorities; and predict business results.

The Customer Value Added (CVA) approach to CVM is a proven path to dramatic gains in Business and Customer Loyalty.

Who is CVM?

Based in New Zealand but with an international reach, Customer Value Management NZ Ltd has been working with clients in Austalia, Brazil, Canada, Fiji Islands, Hong Kong, Korea, New Zealand, Singapore, Thailand, the United States, & the United Kingdom.

CVM New Zealand's principals include: Rodger Gallagher, Deborah Hill, & Owen Mayall at the Asia Pacific Centre. All three principals have extensive management experience and experience with implementing customer value projects in a number of industries.

This web site is maintained by:
Customer Value Management NZ Ltd, Raglan New Zealand.

Created: August 2001. Last revised: 8 September 2005

© 2001
Customer Value Management NZ LTD.
The CVM logo is a Trademark. It is registered in New Zealand and other countries.