Customer Value Management






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1.	What is CVM?
2.	Benefits
3.	Frequently Asked Questions
4.	Customer Wants

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The Customer Value Added (CVA) approach to CVM provides proven tools for businesses to establish customer loyalty and market share targets, set improvement priorities, then deliver the predicted business results.

You will learn how to gather and use customer and competitor information in ways that let you establish customer loyalty targets, set improvement priorities and predict business results. This information can be put into action to deliver business and customer loyalty gains.


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