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Customer Value Management is a proven methodology for addressing
critical business issues. It is being used successfully by leading
companies in a variety of industries around the world.
CVM is the combination of Customer Value Added techniques with
economic value comparisons that allows targeted improvement of customer
service where it will have the greatest business benefit. Customer
Value Added analysis uses competitive market research techniques
coupled with econometric modelling to establish direct links for
ratings of product and service to market share.
Example: Increases in Customer
Value Added
followed by improvements in loyalty and retention.
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